Digital Marketing in the Philippines: Trends & Things You Need to Know

The Philippines has more than 76 million Internet users and counting. It is in the frontline of the most-evolving digital economies in Southeast Asia. The great potential of digital marketing in the Philippines is unfolding. It offers tremendous online opportunities. 

As of January 2019, 71% of the country’s 107.3 million population are active social media users. It is equal to 76 million people. The digital marketing statistics in the Philippines show that there are 72 million mobile users. They use their phones to manage their online business. Filipinos spend about 10 hours and 2 minutes every day browsing social media. The world’s average daily period spent is only 4 hours and 12 minutes. This further proves the active state of digital marketing in the Philippines.

How does digital marketing in the Philippines work?

teaching how digital marketing work

Thanks to the Internet, online marketing in the Philippines has changed dramatically. Online shopping has become the best option, especially during this pandemic period. With cashless options and other perks, businesses use digital marketing to influence consumers. 

Both international and local brands channel their budget to digital marketing campaigns. It is a great way to keep up with the big companies. Small and medium entrepreneurs use it to sell and offer products or services.

More Filipinos are patronizing digital channels over traditional media for news and entertainment. They have become more curious and adventurous. More and more people are becoming content creators, social media managers, vloggers, and bloggers. The evolving digital platforms offer earning opportunities. Now, more than ever, people seek ways to work in the comfort of their homes.

What are the lucrative methods of digital marketing in the Philippines?

pinay discussing mobile gadget

There is no doubt that business owners use digital marketing to survive nowadays. Service providers rely on it to promote their brands. In addition, they hire people to make their social media strategies and campaigns. They also use the most popular digital marketing trends to increase their customer base.  This triggers the emergence of digital marketing agencies in Manila. These companies offer specialized or diverse digital marketing services.

Here’s a list of the most popular methods of digital marketing in the Philippines:

Social Media Marketing (SMM)

Social media marketing involves sharing content on different platforms. It also calls for active engagement with potential clients and existing users. SMM’s primary goal is to increase product reputation or brand awareness.

The Philippines has a lot of creative people who are adept at optimizing web content. Successful social media managers know how to use platforms’ features for optimization.

Content Marketing

Another popular method is content marketing. It is about creating and using narratives to catch the interest of consumers. Content marketing aims to build a strong relationship with existing and potential clients. This approach can supplement other types of digital marketing strategies. 

Website owners usually hire writers to write creative content. They use the power of images and videos to promote their brands. They target a specific group of individuals or the general public. The optimized content aims to persuade website visitors to buy or subscribe.  It seeks to entice them to patronize the product on a long-term basis.

Search Engine Optimization (SEO)


SEO is another method used by online entrepreneurs. It uses a set of keywords to increase the website’s rank in the search engines. The higher the rank, the more chances of marketing the brand. This digital marketing involves creating engaging content based on the search engines’ criteria. Google regularly changes its SEO algorithms to ensure useful content.

Influencer Marketing

Influencer marketing is a new trend that uses vloggers, bloggers, and influencers. Influencer marketing is a type of PR stunt. It helps businesses to promote their brands on various social media channels. Business owners collaborate with successful influencers to promote their products or services. Influencers with a huge following use their pages to review and recommend brands.

Search Engine Marketing (SEM) 

SEM is the method of purchasing ads to increase website traffic. It is the strategy that enhances search visibility. Business owners pay for the ads bearing their logo and campaign. These appear as search results on the SEO result pages.

Pay-Per-Click (PPC) is one type of SEM. It is also known as Sponsored Search Results or Google AdWords. This type of advertising involves using ‘trigger’ words and phrases. The triggers prompt the ads to appear in the search results. For every click on the ads, the advertisers pay a fee.

Email Marketing

using email app on mobile device

More than 80% of companies and entrepreneurs use email marketing. It offers many benefits, such as:

  • High return on investment (ROI)

Email marketing offers $44 (over P2,000) ROI for every $1 (more or less P50). This incredible return helps in increasing client retention rate, brand awareness, and sales.

  • More sales

Email marketing increases sales by up to 50%. Compared to other lead generation strategies, it is more beneficial. Optimize the potential by sending weekly promotional emails to your subscribers.

Other digital marketing trends Philippines 2020

Videos and E-Commerce Apps

To keep up with the growing demand in the global market, innovation is necessary. Using videos and mobile shopping (m-commerce) apps becomes vital to the operation. 

Big Data Analysis

graph on a computer

Big data in the telecommunication and banking industries institutionalize it as a profession. IT and business courses have included the subjects Analytics and Big Data. They aim to understand the likes, dislikes, and wants of customers.

Augmented Reality

man playing virtual games

Augmented reality (AR) is another digital marketing in the Philippines. It allows customers to immerse and experience how companies produce their products. It also involves visiting the facilities or business location. A lot of shopping malls and food chains use AR to attract new customers.

Artificial Intelligence

white robot

A lot of business owners are adopting artificial intelligence (AI) to date. It allows them to have close interaction with clients. Through Facebook Messenger, the customers can ask a chatbot by clicking predetermined questions.


Mobile payment also plays a significant role in digital marketing in the Philippines. Cashless transactions and electronic payments have become the new normal. They are quicker and easier.

What are the requirements for digital marketing in the Philippines?

One of the major aspects of modern-day marketing at present is digital promotion. It comes in the form of blogs, product reviews, how-to-videos, and banner ads. It’s safe to say that digital ads are here to stay.

You have the option to do the marketing yourself or hire an agency or a person to help you grow your online presence. Digital marketing converts views into sales. Mastering the strategies of online marketing helps you promote your brand’s reputation.  You can hire digital professionals to help you manage the business. Most digital marketing agencies offer comprehensive services.

To jumpstart your digital marketing, you need the following:

  • Website

Your site is the centerpiece of online marketing. It acts as your customer destination. Your website displays your brand, products, or services. It should be appealing and informative. The contents of the website should be valuable to visitors. They should engage them and trigger them to buy.

  • Social media platforms
social media network apps on a mobile device

Marketing through social media is the key to brand promotion. Managing profiles on Facebook, LinkedIn, or Instagram help businesses expand their customer base.

  • Valuable content

Your web content is a vital aspect of the website. Useful and meaningful content is essential to online marketing. High-quality photos improve the chances of attracting more attention. Optimizing blog content with targeted keywords helps digital marketing in the Philippines.

  • Paid advertisement

To generate more leads that convert visitors into customers, entice them with ads. Use Goggle Ads and Pay-Per-Click (PPC) to launch new products or optimize your brand.

Creating a PPC campaign requires skills, research, and experience. You can hire a professional digital marketing agency to help with your campaigns.

How much should you spend on digital marketing in the Philippines?

Compared to traditional advertising, digital marketing ads are a lot cheaper. Using print, broadcast, or billboards are more expensive.

Facebook Ads campaign that offers over 500 post engagements and 45,000 reach cost less than P500. Google AdWords offers 300 clicks and about 120,000 impressions for P500. They are less expensive compared to a 30-second commercial on television. A short TV ad costs P500,000 to P800,000. Newspaper ads would cost you P20,000 to P50,000.

YouTube ads and Twitter ads are also excellent tools to promote brands. Maximizing the popularity of YouTube as a video-sharing platform will benefit you. On average, YouTube ads cost $0.10 to $0.30 per action/view or about $10 (approximately P500) daily.

You can customize Twitter Ads to suit your budget. You have total control over your advertising budget. Generally, Promoted Accounts cost $2.50-$4.00 per confirmed follower. Promoted Tweets cost $1.35 per engagement (CPA).

Are you ready to harness the power of digital marketing?

The varied strategies of digital marketing help you achieve your business goals. It is the most effective way to promote your brand across the globe. There are no limits in digital marketing. However, it requires commitment, tech skills, and result-driven strategies to make it work. If you feel overwhelmed or have exhausted all efforts but to no avail, consider hiring an agency or a digital marketing expert to help you audit your site and evaluate which areas you are probably missing out on.