How To Start A Career In Digital Marketing?

digital marketing

What is Digital Marketing and why is it booming in this day and age? Unlike traditional marketing that utilizes offline avenues to market a product or service, Digital Marketing makes use of online platforms to help brands reach their potential customers. With the internet being more accessible to many, your product or service is just a click away.

In-Demand Skills:

If you are new to the industry, you may find it difficult to figure out where to start. Here are some useful skills to hone when entering the field.

 

  1. Search Engine Marketing (SEM) and Search Engine Optimization (SEO)

 

 

The process of driving website traffic is called Search Engine Marketing and is done by purchasing ads on search engine results pages like Google. It involves choosing keywords and phrases to associate with your ad for it to pop up when someone looks for the product you are selling or something similar to it.

 

Search Engine Optimization goes hand in hand with SEM as it increases a website’s viewership by improving its ranking on search engines. Think about whenever you search for something specific, most often, the number one result is what you were looking for (even if you misspell it).

 

  1. Social Media Management

 

 

Like SEO, Social Media Management includes monitoring. Aside from posting content and answering messages and comments, a social media manager is able to see if a post is effective or not. Applications like Instagram and Facebook show statistics like what time your page gets the most views and which content interacts with the most. From these, strategies for future posts may be made for even better results.

 

  1. Video

 

 

Creatives play an important role in this field as digital content must be eye-catching for target consumers to be interested in what you are promoting. Remember, your brand will be up against local and international ones. The video must stand out for it to be effective and garner results. In 2020, 92% of marketers said videos played a key role in digital marketing as they can capture the attention of potential customers. Given the current global situation, people have more time to be online and it would be a great opportunity for brands to create entertaining content to attract more customers.

 

  1. Tech Savvy

 

 

The Digital Marketing industry is highly driven by technology which means it is more fast-paced than other industries. If you are interested in becoming part of the field, you must be able to adapt as technology advances and be comfortable with using it. Millennials and Gen Z find this to be second nature however, as long as you are willing to learn, it is never too late to try your hand in it.

 

  1. Data Analytics

 

 

Numbers will become your best friend. Data analytics is the management of information and is a vital skill as it can be used to improve future business opportunities of a brand. Digital marketers monitor and gather useful information regarding customer behavior towards a brand campaign to further improve strategies.

Thankfully, when creating a campaign with Google, you can actually edit your strategy as you go along. If your data analytics shows that your current plan is not giving the results you want to see, it can be easily tweaked.

Who Is It For?

An ideal individual for this field is someone who has the drive to learn new things and adapts pretty quickly. Unlike traditional marketing, digital marketing is more fast-paced. When updates are made to online platforms, campaigns and strategies are expected to adjust accordingly.

The beauty of digital marketing is that it may be used by any type of business. Both start-ups and long-established companies are welcome to apply their strategies to further grow their brands. It is important to keep in mind that some strategies will work better than others based on the nature of your business.

Why A Career in Digital Marketing is Timely

Given that we live in the digital age, it is no secret that technology has been rapidly evolving. With the creation of the internet, users are able to access things from virtually anywhere. In January 2021, a report showed that there are around 4.66 billion people online. Keeping that in mind, brands nowadays have made themselves available through online platforms like websites and social media pages to continue marketing in a digital world.

A career in digital marketing is fitting as the current global situation encourages people to stay at home, making them more likely to be browsing content on the internet. In the Philippines alone, 71.4 million are internet users, 70% of which, have purchased a product or service online. It has also been studied that Filipinos are heavy internet users, spending an average of 10 hours a day online.

The Advantages and Disadvantages of going Digital

Through digital marketing, brands are able to connect with their target market not only on a local scale but on a global one as well, allowing the reach of a larger audience. Ads may be directed towards specific groups of people based on their age, likes, location, and the like. Think about all those times you encountered advertisements of brands that were overseas. It also targets prospects who are most likely to buy a certain product or service.

It is deemed as more cost-efficient than traditional marketing and enables you to measure success in real-time through web analytics. A great advantage of digital marketing is that even ongoing campaigns may be tweaked to attain specific goals. If you notice that a different approach might be better, you can always change the campaign. Customers are provided an avenue to voice their experiences and opinions on products or services availed of. Digital marketing also shows improved conversion rates since customers are only a few clicks away from making a purchase as opposed to making a phone call or going to a physical store.

However, as with anything, there are disadvantages to going digital. When certain websites are down, brands have no control over the situation and often have to wait it out. The market may also be segmented as not everyone is active online or finds it easy to navigate through websites. Since it is also an easily accessible service, competition is high and you are also up against global brands which may pose a challenge to stand out amongst competitors. Security and privacy issues occur as well when customer data is collected for digital marketing purposes.

Starting Your Career

Due to the number of start-ups on the rise and brands choosing to go digital, establishing your career is not impossible to achieve! You may want to start off by looking for companies that offer digital marketing services and see how you fit. Stay updated with the market trends and keep your mind open to a fast-paced career.

If you are looking for an educational background in the field, Google and Coursera offer courses that focus on digital marketing. Don’t be afraid to ask questions from more experienced people and to learn new insights as you go along.

The Importance of Content Marketing in Digital Marketing

Importance of content marketing


You may have heard that “content is king” a lot of times. In essence, all successful websites and business brands offer relevant and valuable content. Whether it is in the form of a blog, video, or image, content is the heart and core of your brand. Without great content, you have no business. The fact that more than 50%  of marketers are spending money on content creation is proof of the importance of content marketing.

What is content and why is it important?

Content refers to the textual, video, graphic, or any form of interactive element in your website. It provides value and helps you build brand credibility. But content is more than the information that fills up your web pages. It is the main reason why people visit your website. Failure to provide engaging and informative content is detrimental to the success of your business.

In a nutshell, content is the heart and soul of your business. So, let’s delve into why content is essential in digital marketing.

What is content and why is it important?


Content informs and educates your audience. 

Your content informs the viewers or readers about your business and why you choose to be in the industry. Every single content should aim to connect with their emotions and compel them to try your product or service. Basically, consumers need proper information before making choices. This is where your content comes in. By posting educational content, you are triggering the “need” to buy and teaching them about your product. Educational content answers the questions “what, why, and how”. And when you focus on the solutions, you get their attention as well as their money when they buy your product or service.

Content informs and educates your audience


Content gives you industry authority

Every time you create content, you are sending a message to the world that you are an expert about the topic. If you are in the cosmetic industry, write product reviews, blogs, and video tutorials. If you are a life coach, discuss motivation and self-help tips or provide good advice. Wherever your expertise lies, you need to show it through the pages of your website. Create content that speaks of your authority. It will establish your credibility and bring in new clients as well as links.

Content gives you industry authority

Content is shareable

Thanks to the sharing button, you can easily spread awareness and market your brand through social media platforms such as:

These platforms are instrumental to the success of influencers, entrepreneurs, marketers, and hobbyists. No matter what type of business you run, sharing your content makes your online presence grow fast. It helps you establish brand authority and credibility as an expert in the industry. Use social media platforms and channels to promote your content and connect with the target audience. They are powerful tools to establish a genuine relationship with your viewers and customer base. But make sure that you have valuable content as it fuels people’s interest and loyalty.

 

Content is shareable


Content does not have a shelf life

Once you posted your content on your website, it will be there forever. Well, unless you take them down or your website is hacked. Your content will continue working for you and informing your customers every single day. So, keep creating fresh content to increase the number of your loyal subscribers and customers.

 

Content does not have a shelf life

Why is content marketing so important in SEO?

Content marketing is your ticket to digital success, both personally and monetary. It attracts new leads and converts them into buying customers. Consistent posting of valuable content using keywords helps you rank higher on the search engine. Content serves as the foundation of every digital marketing strategy. It is the basis for SEO, helping your pages rank in search results. Powerful content is the beating heart of content marketing. Optimized content is the most effective SEO technique that you need to take advantage of. SEO involves keyword placement and backlinks in your content. Create amazing content to optimize your content marketing strategies.

Links are vital keys to the SEO ranking factor. They are like votes of confidence that rank your site in Google Search and other search engines. The more you create great content, the higher the links you can get from other sites. And why would other website owners want to link to your site? It is because of your wonderful content. Backlinking proves to be one of the key factors that help your website rank higher.

 

Why is content marketing so important in SEO?

Importance of content marketing

Behind every successful brand is a plethora of relevant and amazing content. It is the element that makes content marketing effective and powerful. Content marketing is about generating leads that convert into profits. It aims to cultivate consumer loyalty and build trust. It is the force that makes every fashion, food, travel, business brand engaging and vibrant. It helps your brand evolve and become more valuable to your target clients. 

Content marketing has become the most essential part of digital marketing. While content is easy to create, content marketing will work to make it viable and profitable. A digital business without a strategic marketing plan lacks direction. It is like driving a car without an engine. Content marketing has the power to drive traffic and generate revenue.

The explosive growth of content marketing continues. It is attracting content creators and business owners to get a piece of the digital space. If you haven’t tried it yet, now is the best time to create a website and tap the power of content marketing.

 

Importance of content marketing

Benefits of content marketing

Content marketing is the bridge that connects customers to the brands they like. It helps you strengthen existing customer relationships and establish new ones. About 91% of B2B marketers and 86% of B2C businesses are tapping the power of content marketing.

Here are some of the benefits you get from content marketing:


It improves your brand reputation.

Content marketing is the fastest way to build trust and brand awareness. It is a silent, but powerful strategy to connect with your target audience. When you create solution-oriented or educational content, you become an authority. Your audience will always look forward to your next content. When your content is valuable, people will start thinking the same thing about you and your brand. The more value you give through content, the better for your business.

 

It improves your brand reputation

It influences conversions.

Content marketing provides six times higher conversion rates. This is because your content allows you to educate your leads and connect with them. It becomes easier to build a closer relationship and connect with their emotions. Emotions trigger need and want, as well as satisfaction. Every time you share informative content, you help them make educated buying decisions. So, make sure to add a resounding call-to-action statement in your content.

 

It improves your brand reputation.


It sets you apart from competitors.

The digital world is full of marketers and influencers. Each one is offering similar products or services. But it should not stop you from making your brand stand out from the rest. Tap the power of content marketing to make your brand unique and special. Your content makes the difference. It plays a significant role in helping you develop a voice and brand personality in the industry. It is your language, your tool, and your secret for influencing consumers. It is marketing your content through platforms and channels to grow your business.

 

It sets you apart from competitors


It supports other digital strategies.

Content marketing allows incorporating content in other areas of the digital marketing approach. You can use your content to make your email marketing, PPC ads, and social media ads more engaging. Your previous content can also help in making your marketing strategies more effective.

 

It supports other digital strategies

Takeaway

Content marketing has become the deciding factor of the success and failure of digital business. It puts you on top of the game and helps you upscale your business. The key is in your content, so keep posting great ones. 

Takeaway

Do you want to learn more about content marketing? At ANT Digital our goal is to solve business owners’ problems and allow them to focus on the more crucial parts of the business. We provide free digital marketing analysis. Feel free to send us a message TODAY!